MSc in Marketing是该地区第一个整合了传统和技术，直觉和分析，本地想法和全球视野的类型。我们精心设计的课程提供了深入的知识和第一手经验，你需要在互联网驱动的经济繁荣。在重新发明营销艺术的使命指导下，这个开创性的计划装备有抱负的营销专家的技能，以赢得在消费者授权的时代。

Normative Study Period                               

1 year

Tuition Fee

HK$260,000 for the whole programme

Minimum Units Required

36 units

Admission Requirements

In addition to the general requirements of the Graduate School, applicants should submit a score report of GMAT or GRE. The validity period for GMAT or GRE score results is 5 years from the test date. For details of the score requirements please refer to the programme website.

TOEFL-iBT Home Edition Overall 79

IELTS Indicator: Overall 6.5

GMAT Online Examination: Band 21 (Verbal)

Documents:

Copies of certificates of academic/professional qualifications

Official transcripts and grading schemes of all tertiary level studies

Proof of English Language proficiency

Confidential Recommendations/Referee’s Report

A photocopy of Hong Kong Identity Card or other identity document

Assessment report from the HKCAAVQ, if necessary

Other materials as required by specific programmes

Application Deadline

1st round: 9 October 2020

2nd round: 16 November 2020

3rd round: 17 December 2020

4th round: 27 January 2021

5th round: 5 March 2021

6th round: 12 April 2021

研究集中于定量和行为方法，使学者和学生获得批判性的见解，并解开和解决复杂的营销问题。我们的研究经常发表在重要的市场营销、商业和心理学期刊上，涉及广泛的行为和分析营销问题，特别是香港和中国经济的持续发展。